miércoles, 19 de noviembre de 2008

THIS WEEK WE LEARN ABOUT BRANDS.
A BRAND IS LIKE A NAME, LOGO AND THE CORPORATE IDENTITY.
A HEAVY BRAND HAVE A SPECIAL ABILITY TO DIFFERENTIATE ITSELF FROM THE COMPETITION THAT MAKES THE BRAND SUCH A POWERFUL MARKETING FOR CHOICE AND COMPETITION.
WE HAVE SO MANY EXAMPLES ABOUT THAT..LIKE COCA COLA AND PEPSI, WHY DO YOU PREFER ALWAYS COKE THAN A PEPSI, IT IS MAY BE BECOUSE COCA COLA HAVE A STRONGER BRAND?
I M NOW INSIT ON KEEP ON INVESTIGATING ABOUT THAT.....I WILL WRITE IT LATER

miércoles, 5 de noviembre de 2008